Bio
Dr. Maria Prokofieva holds the position of senior lecturer in the School of Business at Victoria University in Australia. Her expertise lies in the field of data science, and she has a keen interest in utilizing data science techniques to address real-world problems. Her research focus revolves around the intersection of business and psychology, with a particular emphasis on digital media (commonly known as social media) and research methods.
Driven by her love for data and number crunching, Dr. Prokofieva explores various topics related to business communication, digital media, and the underlying factors that drive people's behavior, all analyzed through the lens of data. She is passionate about applying open-source tools, particularly R, and actively promotes its use through the development of workshops and educational courses. Dr. Prokofieva leads the RBusiness development group under the R Consortium and also runs a CPA Australia Discussion group dedicated to business analytics.
